Kicking off the conversations, the group agreed that there have been tremendous changes in the fashion industry because of technology and innovations visible in the way brands advertise, put out campaigns, communicate with customers and in the same vein, customers are demanding more from brands in terms of personalization and the need to do more virtually.
This is obvious in major fashion capitals around the world. However, here in Africa are we missing out?
Businesses in Africa (should not be in a hurry to) copy and paste models from the international fashion industry. (Brands) Need to hone their business to suit the African market, especially if you want to sell here and then internationally. The Nigerian customers are very visual and mobile but still want that personal touch and would want to speak with a sales agent.
Sophia said about African brands catching up to the fast pace at which technology is moving into the fashion industry internationally. Supporting that, Wana added that Nigerians are more likely to want to speak with a rep from a brand because of our unique body sizing. The consumers here highly favour personalization.
Source: BellaNaija
0 comments: